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How to Recognize and Correct Redirect Chains: A Comprehensive Guide

Do you ever sense such as you’re going on a virtual detour? You probable recognise what I suggest. You click on a link, and it seems to take you via an entire series of different links until you eventually arrive on the page you desired.

It’s time-ingesting and irritating. We call those collection of hyperlinks redirect chains.

According to Semrush, 8.58 percent of websites have a redirect chain.


Sure, it’s now not a big quantity, but it’s a problem worth fixing to improve the customer revel in.

In this submit, I’ll provide an explanation for what redirect chains are, the way to spot them, and the way to restore them.

If that sounds exact, then permit’s get began with an evidence.

What Is a Redirect Chain?
I’m certain you’ve taken the scenic path at the least as soon as at some point of your travels.


Rather than going from factor A to factor B, you move the lengthy manner round earlier than you eventually get where you’re supposed to be.

A redirect chain works in addition. It’s a chain of HTTP redirects that occur when an internet browser or server sends a request to get right of entry to a selected URL. Let’s take a look at an instance:

In the state of affairs above, when a consumer or seek engine attempts to get right of entry to URL A, they’re redirected to URL B, after which redirected once more to URL C earlier than accomplishing the very last destination, forming a redirect chain.

Instead of going on your vacation spot, the server responds with a redirect preparation to ship the browser to a one-of-a-kind URL. The most common encompass 301 redirects or 302 redirects.

Problems rise up whilst this includes more than one redirection steps, developing a “chain” of redirects.


Aside from being difficult, those redirects gradual down the consumer’s journey, making for a negative customer enjoy. In addition, search engines like google have a more difficult time knowledge your internet site shape which could have an effect on your rank inside the search engine outcomes web page (SERPs). Redirect chains have an effect on search engine optimization in other ways, too. I’ll explore those next.

How Redirect Chains Hurt SEO
Let’s communicate approximately redirect chains and search engine optimization.

Addressing redirect chains isn’t pretty much preserving your site visitors satisfied. You also need to avoid them due to the impact they could have in your search engine marketing.


These days, Google places a more emphasis on the person enjoy. Naturally, it wants searchers to discover the content material they’re looking for quick and without difficulty. That’s why search engines like google and yahoo aren’t so keen on pages or web sites that take customers along the scenic direction.

If there’s some thing approximately your website that Google doesn’t like—together with sluggish loading pages due to redirect chains—you may lose role within the SERPs which in flip affects your overall visibility, conversions, and leads.

Then there’s “hyperlink juice.”


This is a term used in SEO to explain the fee or authority that a hyperlink from one website passes to another website. Redirect chains can deplete your link juice and negatively affect your SEO efforts.

Delayed crawling is any other problem. Search engines like Google can abandon crawling if a internet site has too many redirect chains.


The Relationship Between Old Content and Redirect Chains
Adding a redirect makes sense in case you’re shifting content material to a new area or optimizing URL slugs.

Additionally, each blog owner has content that desires updating, or you may have had a website revamp and made some URL changes.

Website proprietors normally upload redirects while updating content to take readers to a new or refreshed page. I use redirects on my blog to make sure traffic and search engines are pointed to the ideal URLs after I replace older content.

It looks as if an clean sufficient repair, doesn’t it?


However, matters can cross incorrect in case you don’t test redirect chains, so instead of getting taken to the new URL, your reader receives form of gets misplaced in transit.

When redirect chains are in vicinity, this can have an effect on a website’s performance, increasing load instances and inflicting 404 mistakes and damaged links.

To avoid this trouble, it’s best to restrict redirects through making sure the redirect goes directly to the very last target URL while updating content to speed up your web page and keep visitors satisfied.

Redirect Chains vs. Redirect Loops
As I’ve discussed, a redirect chain happens whilst a website has multiple redirects guiding site visitors from one URL to any other.

For example, URL One takes the vacationer to URL Two, then URL Three, and so forth.

A redirect loop refers to 2 or greater redirects directed toward each other. This then creates a “loop” and continues visitors stuck there.

Redirect loops can be because of some things, which includes incorrect redirect configurations, conflicting redirect rules, or troubles with caching. They can arise inside a internet site’s internal URLs or among unique websites.


The simplest manner to restoration them is by way of eliminating one of the redirects and breaking the loop, which we’ll talk in extra element later..

Now you know the issues a redirect chain can cause, it’s time to talk about the way to find them.

How to Find a Redirect Chain
Before casting off them, you’ll first need to check for a redirect chain.

You can take a few guide steps to discover redirect chains. However, the use of a tool or installing a plugin will make existence tons less complicated.

I like to use Screaming Frog’s SEO Spider, which lets you add a bulk list of URLs, or it may experiment your internet site.


To use Screaming Frog, comply with those instructions;

Download the search engine optimization Spider device (it’s free for 500 URLs).
Head over to Screaming Frog’s website and also you’ll see a button to download the tool.

Open the tool and input your website URL.
Once you’ve established the tool, you may check for redirects by means of crawling a website or uploading a list of URLs. To start, you have to see something like this:

In this case, I entered https://www.Neilpatel.Com on the pinnacle of the screen to use for example then hit “start.”

After a couple of minutes, the tool crawled my internet site and again the subsequent evaluate:

View redirects through clicking the “Response Codes” tab and deciding on the “Redirection 3XX” clear out.
To dig a little deeper, I checked the tab under the hunt bar for “Response Codes” then applied a filter out to look for “Redirection 3XX”. These popularity codes imply the asked resource has moved to a exclusive vicinity and the client desires to comply with a redirection to reach the desired useful resource.

Look on the redirect destination under the “Redirect URL” column.
With the filters applied, you can see the address, content kind, popularity code, indexability, indexability fame, inlinks, response time, redirect URL, and redirect kind for each 3XX redirection. At this point we want to cognizance at the “Redirect URL” column.


Go to the “Inlinks” tab to find the source of the redirect.

Now you have a listing of your URLs, choose one then navigate to the bottom of the page and locate the tab for “inlinks.” From here you can see the supply of the redirect.

If you need to view the links in a spreadsheet, go to the “Bulk Export” choice at the pinnacle of the menu. Then click on “Response Codes” and “Redirection 3XX hyperlinks.”


To view internal redirect chains or locate redirect loops, click on on “reports” in the top menu shown in step 6. Export the redirects file.


Go to the top menu, pick “Mode,” and then ”listing.” You can add your URLs thru record or paste them in manually.

Screaming Frog shows analyzing the “How to Audit Redirects Using the SEO Spider” manual earlier than importing bulk URLs.


Tools to Help You Find Redirect Chains
There are several gear available that may help you in identifying and resolving redirect chains for your website. Here is a list of gear that may be useful:

Yoast search engine optimization (WordPress plugin): Yoast is WordPress’s most famous plugin. Among its many functions is a redirect supervisor that facilitates you take away 404 errors and deadends and redirects users and bots away from old weblinks to their new URLs. It also creates redirects whilst you delete an antique weblog publish. However, it best works with paid WordPress debts, and also you’ll additionally need to buy the Yoast plugin.

Screaming Frog SEO Spider: This internet site crawler tool identifies redirect chains and loops on your website. You can use it to move slowly your site and examine the redirect shape, assisting you discover and resolve any redirect chain troubles.

Ahrefs search engine optimization Toolbar: A useful tool in case you want to locate long redirect chains. It presents a free characteristic for checking redirect chains and other SEO-associated website issues.

Httpstatus.Io: If you’ve these days migrated your website, use this device to check redirects. It tests for and identifies redirect chains and HTTP repute codes and offers you pointers for checking redirect issues.

Small SEO gear: This is a free redirect checker device. Use it to get redirect insights, check for URL redirects and overview the redirect direction, perceive if a URL has multiple redirects, and supply information approximately the complete redirect chain. To use the tool, enter your URL and click on the blue “redirection” field.

Redirection (WordPress plugin): A famous device that helps you to manage 301 redirections and 404 errors. You can use it to discover anything from some to thousands of redirects. Redirection also can check whilst submit and page permalinks get an replace and routinely update them.

Google Chrome Dev Tools: Using this device, you could navigate to a webpage you want to check for redirects by way of assessing the community requests and filtering popularity codes to look if a redirect has occurred. Like the other equipment, this you can still handle more than one redirects as there’s no specific restrict on the redirects you may take a look at.


By the use of any of the above tools, you can successfully discover redirects, then it’s time to fix them.

How to Fix a Redirect Chain
Fixing a redirect chain includes ensuring the old URL is redirected at once to the new URL. The intention is to dispose of useless redirects within the chain to maintain your “link juice” and enhance the user enjoy. Here’s how you can try this:

Identify the redirect chain: Check your website for any redirect chains. Do this using redirect checker gear just like the ones referred to on this submit.
Update the redirects: Once you’ve recognized the redirect chain, update the redirects to make certain the antique URL is redirected without delay to the new URL. You can do that through editing the .Htaccess report. However, this approach can create even more errors if you don’t get it proper. You can also use a WordPress plugin or get rid of any unnecessary redirect chains with a device like Botify.
Test the redirects: After updating the redirects, make sure they work effectively. You can use on-line redirect checker equipment or manually test the URLs to confirm that the redirects work.

Update internal links: After solving the redirect chain, replace any internal hyperlinks pointing to the old URL. Update these links to the new URL to make sure a continuing person revel in and keep away from ability redirect loops.
You’re all executed!

What is a redirect chain?
A redirect chain refers back to the series of redirects that manifest when you try to access a URL. This can show up because you’ve moved a web page, and the URL needs updating. Instead of going directly to where you need to head, the browser or seek engine is going via numerous redirect chains.

How to locate redirect chains in Screaming Frog?
Go to Screaming Frog’s search engine marketing Spider and enter your URL. The tool then crawls the internet site and produces a “redirect chains” document detailing URLs with more than one redirections.

How to fix redirect chains?
The quickest manner is to apply a device or a WordPress plugin. To do it manually, you may update your website’s .Htaccess or server configuration to create a unmarried redirect, however handiest when you have the expertise.
You’ll need to go to your website’s server or content material control device and get entry to the configuration files. Next, take away the redirect chain and update it with a single redirect page to

How to discover redirect chains?
Screaming Frog, Sitebulb, Ahref’s SEO toolbar, and Redirect are just some of the redirect chain checker gear you can use.
WordPress plugins consist of Yoast search engine marketing and Redirection.

Are redirect chains horrific for SEO?
Yes. Redirect chains damage search engine marketing by way of causing sluggish loading instances. Page velocity is a Google ranking component, so some thing that slows loading instances can be terrible news in your website ranking.

Understanding and addressing a redirect chain gives your traffic the seamless and green user revel in they need.


By fixing redirect chains, you may enhance load times, prevent mistakes messages from frustrating site visitors, and keep away from perplexing seek engine crawlers.

Now you’ve examine this a long way, you’ll have a much clearer expertise of redirect chains, their capacity effect on SEO, and know how to fix them.

All it takes is a tool like Screaming Frog to perceive a redirect chain, hone in on the trouble URLs, and enhance your website enjoy.

Have you skilled redirect chain troubles? How did you restore them?

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